4.76/5 (4817 Reviews)

flare GLOW RESTORING

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Deep Hydration

Calms Irritation

Restore Glow

Fade Dark Spots

Fade Marks

Nourishes Hair

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Description

A rich, 100% natural shea butter crafted to deeply moisturize, fade stretch marks, soften scars, and restore glow. Perfect for postpartum care, dry skin, and dull, uneven tone. No fillers, no fragrance, just pure ancestral care.

How To Use

Scoop a small amount and warm it between your palms until it melts. Gently massage into clean, damp skin, focusing on dry areas, stretch marks, or anywhere you want to glow. Use daily for best results.

60 Day Risk Free Guarantee

We love our Ivory Shea Butter, and we're confident you will too! Thats why we're one of the only brands offering a 60-Day Risk-Free Trial.

If you're not absolutely in love with your results, simply return your order, and we'll give you a full refund.

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 Rated 4.76/5 by 4,817 reviewers

Say Goodbye to Ashy, Uneven Skin & Hello to Your Natural Glow!

Tired of dry, uneven skin and stubborn stretch marks? We get it. You've tried endless products, from greasy shea butters to chemical-filled creams, all promising much but delivering little for your skin.

This authentic, natural solution, rooted in ancestral wisdom, offers true effectiveness and safety for your skin. It's more than skincare; it's self-care. Reclaim your confidence and celebrate your radiant self.

Watch Your Skin Transform — Fast

From constantly irritated and dehydrated to smooth, soft, and radiantly healthy — this all in one formula makes our solution a total skincare game-changer.

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Deep Cellular Hydration

Penetrates deeply for long-lasting moisture, combating dryness and flakiness without greasy residue.

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Visibly Fades Stretch Marks

Pure shea butter supports skin's natural renewal, visibly reducing new and old stretch marks, and smoothing imperfections for uniform texture.

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Evens & Brightens Tone

Gently corrects hyperpigmentation and dark spots, revealing a glowing complexion in harmony with your melanin, without harsh chemicals or irritation.

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Nourishes & Fortifies Hair

Our rich, pure shea butter deeply moisturizes dry scalp, strengthens hair strands, and adds a healthy shine

96%

Agreed Aluna reduced stretch marks and skin imperfections

94%

Reported that their skin appears plumper and more hydrated

93%

Agreed it deeply moisturized without feeling greasy

95%

Reported fading of dark spots and uneven tone

Based on anonymous survey of Aluna customers after 60 days of use

What Makes Aluna Best For You

  Others
Deep Moisture Without Grease
Rapid Stretch - Mark Fading
60 Day Trial
Glow Restoring
Scent Free & Gentle
100% Pure, Natural Shea Butter
Postpartum Safe & Nurturing

Trusted By Customers All Across The U.S.!

  • Didn’t think anything could do this!
    I’ve had stretch marks since my second pregnancy and nothing really worked. not oils, not creams. But this actually softened them. The texture feels smoother and they’re not as red anymore. Even my husband noticed. I love that it’s all-natural and doesn’t leave my skin greasy.

    Tiana B.

  • I use it on me and my baby!
    I needed something I could feel safe using postpartum , this shea butter is it. I use it on my belly, thighs, chest, and even on my baby’s dry patches. No irritation, no harsh smell, just real, nourishing care. It’s part of our nightly routine now, and it feels like a little act of love every time.

    Shanice L.

  • Ashy where???
    I stay moisturized all day with this. No flaking, no tightness, and no need to reapply. My skin feels soft, not greasy, and the glow? Unreal. It’s like my skin finally found what it’s been craving. I used to carry lotion in my bag just in case, but not anymore. This butter locks it in for real.

    Bre T.

  • It actually works on dark skin!
    So many products claim they’re for “all skin tones” but leave a film or make me look ashy. Not this. It melts in, gives me a natural glow, and I don’t have to worry about reapplying. My knees and elbows used to be a constant struggle, now they’re soft, even-toned, and moisturized all day.

    Kenya P.

  • The only thing that worked for my eczema
    I’ve had dry, flaky spots on my arms for years. This was the first product that actually healed them instead of just covering them up for a few hours. No stinging, no residue, just buttery hydration. I even started using it on my scalp and it’s helped with flakes there too.

    Tiana B.

    Results Are Guaranteed With Our 60-Day Money-Back Guarantee!

    Science, dermatologists, and our thousands of customers agree: our product works. That’s why we are offering a 60-day, no-questions-asked guarantee.

    If you don’t see results or simply change your mind, we will give you a full refund. In other words, you are only paying if it turns out to be a complete lifesaver. From our experience, we can almost guarantee that it will!

    Frequently Asked Questions

    What is Shea Butter used for?

    It’s used to deeply hydrate dry skin, soften rough patches, fade stretch marks, reduce scars, and even out skin tone.

    Who should use Shea Butter?

    Anyone dealing with dry, sensitive, or uneven skin. It's especially great for moms, postpartum bodies, and those who want a natural, effective moisturizer.

    How often should I apply it?

    Apply once or twice a day, ideally after bathing when your skin is still damp. A little goes a long way.

    How long does it take to see results?

    You'll notice softer skin after the first use. Visible improvements in stretch marks, texture, and tone usually show up within 2–4 weeks of consistent use.

    Is it safe for sensitive skin?

    Yes. It’s made with pure, unrefined ingredients and no harsh chemicals, gentle enough for babies, pregnant women, and sensitive skin types.

    What makes us different?

    We don’t use fillers, fragrance, or fake promises. Our shea butter is made with real skin in mind, rooted in tradition, backed by results.

    Will this help with fine lines and wrinkles?

    Yes. Our shea butter is packed with natural vitamins and antioxidants that nourish the skin, improve elasticity, and support collagen production. It helps soften fine lines, smooth texture, and keep your skin looking radiant.

    Did I get the right product?

    We are in the process of updating our branding, the product you receive may have different packaging, but rest assured the formula and quality are 100% identical.